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For organizations wishing to launch an initiative similar to CASASTART-UP, invest up front in understanding your audience and the best way to meet their needs.

Kevin Moss’ keynote speech at the PR News CSR Awards challenges CSR executives to be involved in all business functions and use social networking to communicate transparency and authenticity. Such communication could help root out inconsistencies in applying values.

Lately there has been much talk of the need for PR executives to focus on business “outcomes” rather than on business “outputs.” The ability to demonstrate how PR drives ROI or sales is indeed measurement’s holy grail.

In these days of fast and furious communication, it’s easy to forget some basics of sound public relations practice that have evolved over the years. Today, we have to deal with so many more independent… Continued

Although the Iams Home 4 the Holidays (IH4TH) global pet adoption initiative had helped more than 3 million families adopt pets, it was the biggest pet adoption program no one knew about.

Courtesy of John Gogarty, senior vice president of Coyne PR, here are some questions that every PR team needs to address and answer if they’re having problems securing national media coverage.

To increase awareness about pets in shelters, the Helen Woodward Animal Center (HWAC) teamed up with Procter & Gamble Pet Care’s flagship Iams brand over 10 years ago to launch Iams Home 4 the Holidays (IH4TH), a global pet adoption initiative.

â–¶ Big Losses for Customer Service: As PR becomes tied to customer service even more with social media, a study of consumers evaluating the cost of poor customer service by Genesys, Greenfield Online and Datamonitor/Ovum… Continued

Remember, social media isn’t a conversation; it’s where the conversation takes place. Just having a Facebook page or Twitter account or YouTube channel or blog doesn’t mean you or your clients are engaged in the social Web.

When distinguishing a problem from a crisis, how will your customers, employees and investors react to the news?