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MAKE SURE SEARCH ENGINES FIND YOUR SITE

May 6th, 1996 by

Do a simple query on a search engine–and what you usually get are hundreds of documents–many of which are unusable and irrelevant. For example, a Web user looking for Time Warner Inc.’s home page by… Continued

NEGATIVE POLITICAL ADS TARGETED

May 6th, 1996 by

The American Association of Advertising Agencies (4As) and the American Advertising Federation announced an effort to focus public attention on negative political advertising. As part of a “Political Advertising Repair” initiative, the groups have asked… Continued