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Find “owned” content that lends itself to visual storytelling. Slice and dice the content and package it with social channels using online photos, video and other forms of digital communication.

You’ve likely heard of the debut earlier this month of Facebook At Work (FB@Work), a new player in the expanding field of enterprise social networks (ESNs). Essentially Facebook for brands, companies and organizations, the tool’s most important impact for PR pros could be that it will spark new ideas about enhancing internal communications and employee relations.

You would think that the proliferation of social platforms and mobile devices would spell doom for email marketing/campaigns. Not so. Get reacquainted with an enduring PR tool—email.

We’re sleeping with our smartphones. Scheduling Sundays in 15-minute increments and spending more time with work colleagues than with loved ones. Yet business leaders still float the idea of work-life balance

Consumers dial back the amount of time spent on the telecom companies’ social channels, primarily due to a drop in Facebook interactions.

PR pros need to develop robust media strategies that embrace both earned and owned media, the latter of which is hiding in plain sight.

I make sure our PR outreach/content is always educational, sincere, and practical.

A brand’s reputation no longer is driven solely by paid content and messaging, but by relationships informed by all stakeholders involved with the organization.

As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle?

As PR interacts more with stakeholders directly, it is increasingly providing support and information and encouraging them to act. When a stakeholder’s experience is positive, chances are that he or she will be hooked and more committed to getting involved with the organization.