Social Media & SEO

Most people these days turn to Twitter to find out what’s going on in the world. And the challenge most brands face is how to capture consumers’ attention in a crowded timeline. Get the inside scoop on how you can break through oversaturated feeds to connect with audiences in a meaningful way.

We take a look at food influencers and find that consumer engagement with their posts was down nearly 50% in the first quarter of 2018. Once again our data partner Shareablee provides the data exclusively to PR News.

Any time you search on Google, more than half of the returned results are links to social profiles. That’s why when you’re trying to increase your brand’s search relevancy online, you should focus your efforts on your social channels as well as your owned sites. Jon Chang, digital marketing director at Kickstarter and a speaker at this week’s Social Shake-Up Show, shares some tips and tricks for improving SEO via social media, primarily to increase your engagement.

Twitter got out in front of its own crisis, emailing its business customers about a bug that stored account passwords, unmasked, in an internal log. The bug left Twitter passwords exposed, and visible, to everyone within the company. Still, its statements raised a few important questions.

The preponderance of fake news has taken its toll on the reputation of brands, governments and the media. Still, it’s prompted all three to strengthen their communications and raised the quest for accuracy, particularly amongst journalists. On the other hand, with media revived, the amount of content can be overwhelming. PR can break through the clutter by communicating more, not less.

At its annual F8 Facebook Developers Conference, Facebook announced a number of new features and products, including Instagram group video, more privacy and anti-bullying precautions, language translation for Messenger and—perhaps most buzzed-about—a new online dating service. We asked seven social media experts to give us their impressions of what’s coming next from Facebook.

“We sometimes talk about the fact that a lot is changing in our world,” says Jennifer Dulski, who will be the keynote speaker at PR News’ Social Media Awards luncheon on May 23 in New York. “But there are also some things that really don’t change—human nature, the desire for connection, the desire to make change and make the world better. Technology just makes them easier.”

What can be done about fake news and who will do it? A new study shows Americans prefer a bit of fake news in their online media diet than letting Washington regulate freedom of information. They even prefer tech companies do the monitoring of fake news over government doing it.

Consumer engagement with social posts fell 50% in the first quarter of 2018, though audience figures rose, according to exclusive data provided to PR News by Shareablee.

Most organizations are short on time, money and headcount when it comes to social media. So, when juggling multiple handles, channels and campaigns, it’s paramount that communicators manage their resources effectively and efficiently. Here are three time-saving tips for those working on social media solo.