It’s common knowledge that smoking causes health issues that increase the risk of death–not an insignificant price to pay for lighting up. But, in spite of this widespread knowledge, thousands of people pick up the… Continued
Media Relations
Majority of Americans Still Prefer Print Over Digital
March 9th, 2009 by PRNEWSRecently, The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news source. Among the additional… Continued
Tip Sheet: Study Gauges Media’s Perception of PR’s Value & Suggests Room for Improvement
March 9th, 2009 by PRNEWSBy Larry Parnell A newly released national study of 12,000 editors and reporters holds some surprises and reaffirms conventional wisdom on the relationship between public relations professionals and the news media. It also challenges us… Continued
When Not to Pitch
March 3rd, 2009 by PRNEWSEvery day, public relations professionals pitch stories to media outlets of every stripe. First, the bad news: The vast majority do not succeed in generating coverage. Editors, producers and reporters are constantly overwhelmed with requests… Continued
Introducing the 2009 PR News CSR Award Winner in Media Relations
March 2nd, 2009 by PRNEWSWinner: Coca-Cola Enterprises Campaign: Coca-Cola Enterprises External Communications Plan for the 2008 National Political Conventions During the 2008 presidential campaigns, environmental issues were top concerns for both voters and candidates. To put those words into… Continued
Media UNTraining: Avoiding ‘Overprocessed’ Media Images
March 2nd, 2009 by PRNEWSRemember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line? Good, now forget it because that spokesperson is a dinosaur, and training today’s… Continued
What do the Media Want From a Business Interview?
February 24th, 2009 by PRNEWSOne of the biggest mistakes that business people make in any interview is that they assume they are speaking to a business audience. In reality, even when you get booked on CNBC, or interviewed for… Continued
The Art of Preparation
February 23rd, 2009 by PRNEWSYou’ve all probably heard one of the following statement s from a CEO or executive who’s getting ready to face the media: “I don’t need to spend time preparing for an interview. I do my… Continued
Interview Training for CEOs: How to Make it Worth Their Time
February 19th, 2009 by PRNEWSHow a CEO handles media attention is becoming key to the success of an organization.
Media Cents: Using the Media to Attract Customers
February 17th, 2009 by PRNEWSWhat you’re doing is as important as what you’re saying to the media.