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This week’s PR Roundup looks at how to the 24-Hour Economic Blackout went viral from a grassroots level, how AI is improving productivity for comms, and Sprout Social’s social listening platform for the Oscars.

Muck Rack’s 2024 State of PR Measurement report revealed a crisis of confidence in the metrics tracked by PR professionals. Yet most understand that demonstrating the value of their work requires adequate measurement and accurate data to support it. PRNEWS spoke with Johna Burke, CEO and Global Managing Director at the International Association for Measurement and Evaluation of Communication (AMEC), to assess the state of PR measurement.

Health communicators need a new playbook, in an era when emotion and distrust can win out over traditionally trusted messengers.

PRNEWS Live welcomed Brennan Nevada Johnson, Founder and CEO of Brennan Nevada Inc., and descendent of Carter G. Woodson, a founder of Black History Month. Nevada Johnson’s agency has grown despite DEI backlash, and she joins us to discuss some tactics to uphold organizational values while dealing with a culture of DEI pushback.

The lessons from DeepSeek’s rise offer a blueprint for how brands, especially challengers, can capture attention, navigate controversy, and take over the conversation.

In honor of Black History Month and PRSA’s confirmed commitment to diversity, equity and inclusion (DEI) initiatives, our contributing writer looks at how PR professionals can safeguard DEI communications in a divisive political environment.

This week’s PR Roundup looks at whether or not Delta’s compensation to crash survivors is good PR, fun partnerships between brands and “The White Lotus,” and the Institute for Public Relations’s new report that looks at the most impactful research of 2024 for communicators.

A new C-suite outlook report from The Weber Shandwick Collective indicates that business executives have little confidence in their teams’ abilities to properly respond to an unexpected PR disaster. But communications professionals shouldn’t panic. Executives cited their team’s lack of resources to handle crises—which creates a tremendous opportunity for CCOs and their teams to bring value to C-suites and play a bigger leadership role in corporate structures.

Making crisis drills a regular occurrence can improve communicator response skills and boost team confidence.

Platforms rise and fall, but one thing remains: people crave connection. Whether you’re testing Bluesky, RedNote, or the next breakout platform, remember: your audience follows relationships, not logos.