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Google AI Mode homepage which includes a search bar

Google I/O Spells Uh-Oh for Search

May 22nd, 2025 by

This week at Google I/O, the annual Google developers’ conference, the tech giant made a bold statement: AI is no longer an experiment in search—it IS search. 

Sports Crisis Communications: Cases and Controversy book cover

Learning About Crisis From Sports Controversies

May 22nd, 2025 by

Sports crisis communications experts, Jim Rocco and Thom Weidlich, decided to co-author the recently-released  “Sports Crisis Communications: Cases and Controversy.”

Press conference with standing microphones on an aqua blue background

Shaping the Next Era of Communications: A Q&A with Brandi Boatner

May 21st, 2025 by

In our conversation, Brandi Boatner shares candid insights on the power of cultural intelligence, the importance of trust in this AI-driven communications era, and why proactive PR is more vital than ever.

PRNEWS Pro title graphic: Using AI for Pitching Media with a picture of Scott Dabroski, VP Corporate Communications at Indeed

ChatGPT Demo: Using AI to Pitch Media

May 19th, 2025 by

Scott Dobroski, VP of Corporate Communications at Indeed, demoed a real-time example of using AI for pitching the media on ChatGPT.

Off The Record Livestream Session screenshot with Brian Hart, Nicole Schuman and panelists talking about PR Agency burnout.

Mental Health Strategies for High-Pressure PR Agency Life

May 16th, 2025 by

This session gave a nod to Mental Health Awareness Month by discussing high-pressure agency life and strategies for communications employees and employers alike to set boundaries and create healthier workplace dynamics.

HBO Max meme of Ross from friends yelling We were on a break

PR Roundup: HBO Max is Back, Grok Glitches Out, CEOs Losing Trust

May 15th, 2025 by

This week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.

retail and consumer packaged goods PR lessons show a woman looking at products on the shelves at a store.

Supermarket to Syndication: Media Relations Lessons from CPG and Retail

May 14th, 2025 by

To be a successful PR pro in the retail and CPG space, you must understand the industry and the news cycle in every vertical and industry that retail influences or touches.

Bill Belichick being interviewed on CBS Sunday Morning

Coach Bill Belichick Is Playing on a New PR Field

May 13th, 2025 by

In this new life, Bill Belichick no longer has the media control he’s used to, but the outcome—winning—is still possible.

Journalist at work on multiple platforms

Reconnecting with Journalists Amid AI and Information Overload

May 12th, 2025 by

It’s time for the communication industry to reboot how it approaches PR, because in the next era of digital storytelling, strong journalist connections will be pivotal to both reporters and PR pros.

Warren Buffett portrait shot

What Warren Buffett’s Retirement Teaches PR Firms About Enduring Influence

May 9th, 2025 by

Warren Buffett, long considered the “Oracle of Omaha,” mastered not just capital allocation, but the art of strategic storytelling.