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Semafor reported that consumers’ reliance on AI for news has created more value for PR pros. The reason? Large language model AI systems value journalism above many other sources—and guess who provides journalists many of their stories, data, and sources?

This week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.

The impact of anti-trans legislation is far-reaching, even impacting corporate sponsorships and branding, leaving PR professionals wondering how they must shift their approach to reflect the impact on their clients.

Whitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.

When King Charles III addressed Canada’s Parliament in May, the moment may have seemed ceremonial, even routine. But for communications professionals, it offered a masterclass in soft power and symbolic messaging.

This week’s PR Roundup examines the bizarre ongoing cyberattack on the Victoria’s Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025.

PRNEWS hosted a chat honoring AAPI Heritage Month, discussing the personal and professional empowerment of communicators leading employee resource groups (ERGs).

In 2025, most business leaders can rattle off their product risks, regulatory risks, even brand risks. But a more insidious threat lurks under it all: narrative risk—the danger that someone else tells your company’s story faster, louder or more convincingly than you do. And not always truthfully.

Nareem Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop “Social Media and Influencer Marketing for PR.”

For those communications pros working on connecting a brand message with Memorial Day, here are tips to keep your efforts credible and respectful.