PRNEWS hosted a chat honoring AAPI Heritage Month, discussing the personal and professional empowerment of communicators leading employee resource groups (ERGs).
Latest Posts

Your Story or Theirs: Why Narrative Risk Now Trumps Brand Risk
May 27th, 2025 by Marianne O’ConnorIn 2025, most business leaders can rattle off their product risks, regulatory risks, even brand risks. But a more insidious threat lurks under it all: narrative risk—the danger that someone else tells your company’s story faster, louder or more convincingly than you do. And not always truthfully.

How Amtrak Found Its Voice on Threads: Strategic Social Platform Adoption
May 23rd, 2025 by Nicole SchumanNareem Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop “Social Media and Influencer Marketing for PR.”

Getting Memorial Day Messaging Right
May 23rd, 2025 by Michael CurtisFor those communications pros working on connecting a brand message with Memorial Day, here are tips to keep your efforts credible and respectful.

News Outlets Respond to AI-Generated Summer Reading List Insert
May 22nd, 2025 by Nicole SchumanThe Chicago Sun Times and Philadelphia Inquirer did not help boost any new media trust when caught in an AI content controversy.

Google I/O Spells Uh-Oh for Search
May 22nd, 2025 by Nicole SchumanThis week at Google I/O, the annual Google developers’ conference, the tech giant made a bold statement: AI is no longer an experiment in search—it IS search.

Learning About Crisis From Sports Controversies
May 22nd, 2025 by Nicole SchumanSports crisis communications experts, Jim Rocco and Thom Weidlich, decided to co-author the recently-released “Sports Crisis Communications: Cases and Controversy.”

Shaping the Next Era of Communications: A Q&A with Brandi Boatner
May 21st, 2025 by Nicole SchumanIn our conversation, Brandi Boatner shares candid insights on the power of cultural intelligence, the importance of trust in this AI-driven communications era, and why proactive PR is more vital than ever.

ChatGPT Demo: Using AI to Pitch Media
May 19th, 2025 by Nicole SchumanScott Dobroski, VP of Corporate Communications at Indeed, demoed a real-time example of using AI for pitching the media on ChatGPT.

Mental Health Strategies for High-Pressure PR Agency Life
May 16th, 2025 by Nicole SchumanThis session gave a nod to Mental Health Awareness Month by discussing high-pressure agency life and strategies for communications employees and employers alike to set boundaries and create healthier workplace dynamics.