How To

As the public’s anger builds over the Gulf oil spill disaster, just who gets the blame and what should the government and BP be focusing on from a PR standpoint?

A veteran political campaign operative reveals what’s hot and what’s not in engineering a successful campaign or movement.

With social media outreach booming, it’s fairly easy to attract the public’s attention to an issue or cause—but it’s what you do to engage that passionate group into action that really counts.

The ability to anticipate problematic user comments and the development of a comprehensive "Rules of the Road" will help keep a Facebook crisis at bay.

Corporate social responsibilty has long been talked about as a way to build trust and reputation. New data, however, finds that media coverage of CSR leaves a lot to be desired.

PR News asked three PR pros teaching adjunct courses to the PR executives of the future: Is the PR curriculum at your school on the mark, and what do students excel at—and lack—as they graduate and enter the job market?

Do you think your organization has what it takes to apply for a Best Places to Work ranking? Susan Springer of Best Companies Group shares the core focus areas of the employee survey that nominees are required to field.

For a large public company, earning the top spot on a best place to work list may be just a small blip on the communications plan. But to a privately held company like SAS, the designation is golden.

Does the APR credit provide PR professionals with PR knowledge and cache that will help land jobs and/or clients? Or are the program’s potential benefits outdated and outweighed by the time and effort involved?

One of the best ways to build the messages at the foundation of a comprehensive PR program is by conducting a communications audit.