How To

Despite the new-age cable news flash, there are plenty of opportunities to place good stories on local TV outlets. Here are three tips for creating pickup-worthy packages.

To some communicators, Foursquare may be more of a game than a legitimate PR tool. But tell that to organizations both large and small that have gained significant brand awareness using the location-based platform.

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment.

President Obama has a long road ahead to reelection if the economy stays the same; here’s expert advice on moving the comms needle when the odds are against you.

Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory.

While it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation.

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning.

To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.

Projecting the right body language often makes or breaks an executive’s media interview or public appearance. Executive coach Carol Kinsey Goman reveals important signals sent, and how they differ by gender.

Aligning employees to business objectives—an exercise often tried but rarely achieved—is one of the Holy Grails for PR pros. According to experts, however, some quality conversations with employees can help with the alignment process.