Budgets have been bleak for a while now, but things could be looking up for PR pros. According to the results of the 10th annual Thomas L. Harris/Impulse Research Public
Relations Client Survey released last week, overall PR budgets increased an average 20 percent from $2.25 million in 2001 to $2.7 million in 2002. In-house budgets are on the
rise, shooting up more than 24 percent to almost $1.2 million from $963,000. Corporate budgets for agency work are up 19 percent from around $1.3 million to $1.5 million this
year. The survey includes responses from 1,540 corporate client executives. See table below. (Harris: 847/266-1020)
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Industries Reporting the Largest PR Budgets for 2002
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Industry
|
Average Budget
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| Telecommunications |
$8.04 million
|
| Chemicals & Plastics |
$5.55 million
|
| Retailing |
$3.96 million
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| Energy |
$3.86 million
|
| Sports & Entertainment |
$3.52 million
|
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Industries Reporting the Lowest PR Budgets for 2002
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| Professional Services |
$820,000
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| IT |
$720,000
|
| E-Commerce |
$690,000
|
| Travel & Hospitality |
$630,000
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| Education |
$460,000
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| Source: Thomas L. Harris/Impulse Research Public Relations Client Survey 2002 | |