Ayanna Robinson, Executive Vice President, Porter Novelli
In 2015, Ayanna led the charge to bring Bayer CropScience's Feed a Bee campaign to life, managing multiple agencies and Porter Novelli team members across national and global geographies in the strategy, planning and implementation of the program.
The Feed a Bee campaign sought to plant 50 million flowers and engage at least 50 organizational partners across the U.S. to help drive awareness and participation in the effort. Not only did the program reach and exceed its goals, it did so in record-breaking time, just weeks after the initial launch in the second quarter of this year. To date, consumers have pledged more than 56 million plants, and more than 60 diverse organizations are now Feed a Bee partners in the U.S., with new requests coming in each day.