Top Women in PR: Taryn Langer

Taryn Langer, Founder, Moxie Communications Group 

In four short years, Taryn has created a standout boutique firm in Moxie Communications Group, which is credited with the launches of prominent tech startups including Dollar Shave Club, DogVacay and Casper, all of which remain active clients of the firm today— many years later. Her innovative approach to media relations, working across business, technology and consumer sectors, along with her excitement to work with entrepreneurs at all stages is infectious. Taryn is the antithesis to the staunch, traditional PR veteran. She stays in the trenches, still pitching and working with media every day.

Taryn drove the launch of Snowe as a home brand that is simplifying the experience of shopping by offering luxury-quality home essentials that are both practical and thoughtfully designed for the contemporary consumer. She helped present Snowe's "Foundation Collection" to relevant editors in order introduce the brand and product before launch. Taryn also crafted messaging and media training, which positioned the brand at the forefront of the home and e-commerce market. She spearheaded a launch event that included interactive sessions with a chef and mixologist so editors could experience the home goods first-hand. More than 50 top home editors from Vogue, Architectural Digest, Elle Decor, InStyle and New York Times Magazine attended the event, and placements were secured in Glamour, Refinery29, Racked, Architectural Digest, Fashion Times, Lonny and The Snug.