Top Women in PR: Kate Bullinger

Kate Bullinger, Executive Vice President & Global Lead, Employee Engagement & Change Management, Weber Shandwick

With more than 250 subsidiary companies, Johnson & Johnson was eager to turn its breadth and scale into a worldwide competitive advantage. Citing Kate’s “quiet confidence” in the pitch as a deciding factor, the company selected the Weber Shandwick team to support global change communications through a multi-year organizational realignment process. Kate advised and prepared CCO Maggie Fitzpatrick and her senior leadership team for organizational restructuring. Kate brought incisive insights and consultative abilities to help shape Johnson & Johnson’s strategy for aligning leadership, leveraging its global change network, and engaging employees through the transition.

Fannie Mae also retained Kate and her team to help guide a cultural transformation in a time of uncertainty and prepare the organization for a more competitive future. Kate served as a senior adviser to CCO Maureen Davenport and CHRO Brian McQuaid, sitting on the company’s vision and values advisory panel, advising on the design of the company’s annual Officer’s meeting, and supporting the company’s HR, communications, and change management functions as they have evolved the project from a point-in-time campaign to an ongoing culture transformation. In under a year, results show that nearly all employees agree leadership is committed to the new vision and values, 80% understand how they will enable the company to compete in the future and more than 50% of employees have changed their own behavior because of the effort.