March is made up of an eclectic group of spunky, energetic, creative and intelligent people with a culture to match. March encourages individualism among team work and hard work among personal life balance. March wants people to enjoy being at work and feel rewarded and stimulated while there, but have a healthy balance of it among their personal lives, friends and family.
This culture is established from the top down. Owners Cheryl Gale and Martin Jones are dedicated parents of two young girls, alternating days in the office so they can still be available parents at home and fully involved in their lives. As most PR agencies do, March has a lot of younger employees without children, but this flexibility is iterated across the agency. If people have doctors’ appointments or maintenance people coming to their house, or need to leave the office early for a flight or Red Sox game, they let their teams know their schedule and just shift around their day to still get all of the work complete.
After seven years of service at March, employees get a “holiday of a lifetime,” meaning they get $5,000 to go on a dream vacation. If an employee wakes up and doesn’t feel like going into work, they can email “Duvet Day,” meaning they just want to crawl back under the covers and not think about work that day. March also offers a Day of Service, which is a day given in addition to vacation and paid-holidays that employees can use to volunteer at an organization of their choice.
March has also partnered with various community initiatives, including Cradles to Crayons, a local non-profit organization with the mission of providing to children ages 0 to 12 some of the most important basics of life. As an agency, March collected nearly 100 coats, mittens and toys for the children in their community.