PR News saluted the Platinum PR Awards winners and honorable mentions on October 2, 2008 at the Grand Hyatt in NYC. This sold-out event, honored the the top PR campaigns of the year, the smartest communications initiatives and the people behind them. The Platinum PR Awards had a record number of entries this year: more than 1,000.
The luncheon was filled with excitement from the award winners, great food and entertainment!
Click here to view photos from the luncheon.
PR News Platinum PR Awards - 2008 Winners and Honorable Mentions
Sponsored By:
Anniversary Campaign
Ogilvy PR Worldwide for Bringing Style to the Surface with DuPont Corian
Communications Strategies, Inc. for Plan B: Reinvigorating Interest Around Dual-Label One Year Anniversary
Neiman Group with the The M.S. Hershey Foundation for Happy 150th Birthday, Mr. Hershey!
PC Magazine and The Rosen Group for PC Magazine 25th Anniversary Campaign
Seattle City Light for Seattle City Light Boundary Dam 40th Anniversary
Weber Shandwick and Susan G Komen for the Cure for Susan G Komen for the Cure's 25th Anniversary
Annual Report
Cable Positive and the watsons for 2005-2006 Cable Positive Annual Report
The Soap and Detergent Association and Ogilvy Public Relations Worldwide for Getting the Dirt: 2006-2007 Annual Report
Sutter Health for 2006 Interactive Online Annual Report
The Coca-Cola Company and Methodologie for The Language of Refreshment
The Lubrizol Corporation and Dix & Eaton for There has never been a better time to be a market leader in specialty chemicals
Blog
Southwest Airlines for Nuts About Southwest
Ford & Harrison LLP and Hellerman Baretz Communications LLC for “That's What She Said”
Sony Electronics Inc. for Sony Electronics Blog
U.S. Department of Health and Human Services and Ogilvy Public Relations Worldwide for HHS Pandemic Flu: Creating a Symphony of America's Leaders
Weber Shandwick for PR Exec's Blog Puts the Squeaky in Clean
Branding
GE for the German brand activation campaign : The straw
eBay Inc and Kaplow for If It's Not On eBay, It's Not Pop Culture
Gale Group Advertising & Public Relations for Hanky Panky Glam Girl
McDonald’s Corp/Morgan&Myers for McDonald's Moms' Quality Correspondents
Procter & Gamble and Manning Selvage & Lee (MS&L) for Febreze & Swiffer- Spring 2007 Allergen Program
Cause-Related Marketing
Lexus, Scholastic and Ferris Communications for The Lexus Environmental Challenge
American Heart Association Food Certification Program for “Download to Mobile” Launch
American Kennel Club for 2007 Dog Lovers Barking Up Wrong Tree/Online Puppy Scam Alert
Cooney Waters Group for 2007-2008 Faces of Influenza Campaign
DeVries PR for Olay Skin Cancer Takes Friends
Community Relations
Pulse Communications for BlueScope Steel Tank a Day Challenge
Edelman for Business Roundtable - Partnership for Disaster Response
Strategic Objectives and M&M Meat Shops for M&M Meat Shops National Family Dinner Night
Honeywell for FMA Live!
Festive Light Exchange Program for Toronto Hydro-Electric System Limited
Crisis Management
JetBlue Airways for JetBlue Airways’ Operational Crisis of February 2007
Citigate Cunningham for Citigate Cunningham-Keeping a Company Relevant During Acquisition by Industry Rival
Dalhousie University for When Facebook Attacks
Mattel, Inc. with Weber Shandwick for A Summer of Recalls: Mattel Responds to Toy Safety Concerns
Editorial/Op-Ed
Roche and Fleishman-Hillard for CEO Bylined Editorial Reaches Corporate Audience with Pandemic Preparedness Message
Big Ten Network for Big Ten Network Distribution Campaign
GEO2 Technologies for A Drive Toward Fuel Economy
Mattel, Inc. with Weber Shandwick for A Summer of Recalls: Mattel Responds to Toy Safety Concerns
Pivotal Resources/Citigate Cunningham for Naming and Claiming the Change Leadership Space
Employee Relations
U.S. Department of Veterans Affairs for South Texas Veterans Health Care System “Go for the Blue” Campaign
Deloitte and MWW Group for Deloitte Film Festival First Ever Employee Generated Initiative
The Dow Chemical Company and Insidedge for Bringing the Human Element to Life
Event Marketing
AirTran Airways and CKPR for AirTran Airways Gets Chicagoans to FlaminGO to Florida
7-Eleven Inc. and Public Relations Consultants Group for 7-Eleven “Simpsons” Campaign with PRConsultants Group
VERSUS for VERSUS Bull Cabs
External Publication
Latham & Watkins LLP for 2007 Pro Bono Annual Review
General Electric for GE Citizenship Report
Heritage Auction Galleries for Greetings from Florida
The Port Authority of New York & New Jersey for 2008 Port of New York and New Jersey Guide
Travel Portland for Travel Portland Magazine
Financial/Investor Relations
Aflac and Fleishman-Hillard for Aflac Gives Shareholders a “Say on Pay”
CCG Investor Relations for HQ Sustainable Maritime Industries
Lambert, Edwards & Associates for Spartan Motors Industry Outlook Event
Richard Ramlall for RCN Investor Relations
The Estee Lauder Companies, Inc. and FD for Optimize Diversify Grow - Enhancing an Investment Story and Driving Valuation
Global PR Campaign
FM Global and Ogilvy Public Relations Worldwide for FM Global: Managing Business Risk Around the World
Financial Times Global Communications Team for Financial Times Global PR Campaign
Hill & Knowlton for Making the World a Better Place
Kaplow and the Blue Planet Run Foundation for Around the World in 95 Days: The 2007 Blue Planet Run
The Red Consultancy for Red Consultancy's Campaign for McAfee's Virtual Criminology Report
Green PR
Weber Shandwick and Unilever for “GO GREEN & SMALL WITH 'ALL'®“
City of Arlington, Texas for What is Your Clean Air IQ?
Entergy Mississippi, Inc. for Generation E
General Electric for “Green is Universal” Two Year Anniversary of GE's ecomagination
Pacific Gas and Electric Company for PG&E - The Nation's Leading Green Utility
Internal Publication
AOL LLC for AOL Today
Dominion for Connect Magazine
Goodwill Industries of Middle Tennessee, Inc. for Goodwill: “Living the Mission”
Peabody Energy
Toyota Motor Sales, USA for Driver's Seat
Marketing Communications
Pulse Communications for The Happy Little Vegemites: Where Are They Now?
American Heart Association Food Certification Program for “Download to Mobile” Launch
Cone for American Heart Association's Start!
Massachusetts Mutual Life Insurance Company & Mullen for Retirement Revolution
Publicis Consultants|PR for Get on Par with Prostate Cancer
Media Event
Allergan, Inc. and Chandler Chicco Agency for “Moment of Truth” Obesity Health Education Campaign
Florida Power & Light Company and rbb Public Relations for Extreme Home Energy Makeover, Florida Power & Light Style
Staples, Inc. and Weber Shandwick for Staples: First-Ever Back-to-School Fashion Show
Weber Shandwick and MilkPEP for Chocolate Milk: Official Drink of Halloween PR
Media Relations
Rogers & Cowan for Making QuakeCon 2007: The Woodstock of Gaming
Florida Power & Light Company and rbb Public Relations for “FPL's Storm Secure Program Leaves Hurricanes in the Past”
Nintendo of America and Golin Harris for Gray Gamers Go Wild for Wii
Procter & Gamble and Manning Selvage & Lee (MS&L) for Febreze Candles - Bringing P&G Back to its Roots
Vantage Communications for “March Madness Slam Dunk Campaign”
Multicultural Campaign
Valencia, Perez & Echeveste PR for McDonald's College Workshop Program
Abbott and the Magic Johnson Foundation/Fleishman-Hillard Inc. for “I Stand with Magic” - Addressing the Rise of HIV Among African Americans
Comunicad for AARP Feria de la Segunda Juventud
Resolute Consulting for Traffic Safety Matters
Online Communications
AirTran Airways and CKPR for AirTran Airways Puts a New Spin on “EweTube”
Cone for Jockey International Inc. Launches StopSquirming.com and JockeyUnderWars.com
D S Simon Productions for Behind the Scenes Making of the Macy's Thanksgiving Day Parade® Balloons
Shell and Edelman Los Angeles for Shell V-Power Street Challenge Online Game
LIME Public Relations + Promotion for Mrs. Fields & iVillage Search for the 30th Anniversary Cookie Contest
Podcast/Videocast
Converseon for Lion Brand YarnCraft Podcast
Department of Veterans Affairs/Office of Public & Intergovernmental Affairs for VA News “On-Location in Bay Pines, FL” - Week of April 21, 2008
Medialink Worldwide for Rias Baixas Wine Video Podcasts
The American Institute of Certified Public Accountants for Feed the Pig Podcast Series
Press Release
DIY Network for Blog Cabin
Direct Energy for Vampire Electronics Halloween Media Campaign
Canadian Library Association for Concerned About Copyright
PR Newswire Association LLC for MultiVu Creates MNR to Help Charmin and MS&L PR Re-open The Luxury Times Square Public Restrooms for 2007 Holiday Season
Pro Bono Campaign
Racepoint Group, Inc. for Give One Get One: One Laptop per Child
BlueCurrent Public Relations for United Cerebral Palsy Elvis Run
Latham & Watkins LLP for Pro Bono Reform of California's Juvenile Justice System
The Tug McGraw Foundation/Ritz Communications for “Ya Gotta Believe: Together We Will Make a Difference”
Product Launch
M Booth & Associates for “I Can't Believe It's Not Butter! Mediterranean Blend Launch”
Echo Media Group for Echo Media Group Turns Up the Heat for Bertazzoni
GlaxoSmith Kline Consumer Healthcare and HealthStar Public Relations for Sparking a Weight-Loss Revolution: The Launch of alli
Häagen-Dazs Ice Cream for From the Front Door to the Store Floor with “No Reservations”
InkHouse for Myvu: The Leader in Video Eyewear
Public Affairs
Racepoint Group, Inc. for Bridging the Digital Divide - One Laptop per Child
Crosby-Volmer International Communications and the National Association of Broadcasters for DTV Transition Consumer Education Plan
Edelman, Digitas and AstraZeneca for US AGAINST ATHERO
life:) for To Help Is So Easy
Xenophon Strategies for Virgin America's Fight to Fly
Public Service Announcement (PSA)
The American Institute of Certified Public Accountants and The Advertising Council for Feed the Pig PSA Campaign
Cable Positive and the watsons/Lookalike Productions for We Have Work To Do PSA Campaign
California Integrated Waste Management Board for Auto Debunkers: 3,000 Mile Myth Campaign
Internal Revenue Service & Porter Novelli for Iris: The Voice of Reason for Tax Season
Weber Shandwick and National Marrow Donor Program for Be the One to Save a Life
Re-Branding/Re-positioning
Dunkin Donuts and RF|Binder Partners for “Brewing” Brand Awareness in a Highly Competitive Environment
7-Eleven Inc. and Public Relations Consultants Group for 7-Eleven “Simpsons” Campaign
McDonald's USA and GolinHarris/TBA Global/Arc Worldwide for McDonald's Live: An Integrated Marketing and Communications Platform to Connect with Young Adults
Touro Infirmary for Touro Rebranding Campaign
Research & Measurement
Porter Novelli, Hewlett Packard, The Bivings Group for HP Watch: A Swiss Army Knife for Measurement and Evaluation
Burson-Marsteller and Hormel Foods for Hormel Foods' 2007 Hormel Hunger Survey
CDW Corporation and O'Keeffe & Company for CDW Windows Vista Tracking Poll - Phases I, II, and III
Shell Oil Company and Burson-Marsteller for National Dialogue on Energy Security
Satellite Media Tours
Weber Shandwick and Susan G Komen for the Cure for The State of Breast Cancer SMT and RMT
D S Simon Productions and State Farm for The 50 Million Pound Challenge
Wachovia Corp. and Rojo Marketing for Wachovia Satellite Media Tour: America Saves Week
Whirlpool Brand and Peppercom Inc. for The Dirty Job of Laundry
Social Media Campaign
Cone for Jockey International Inc. Launches StopSquirming.com and JockeyUnderWars.com
Deloitte and MWW Group for Deloitte Film Festival First Ever Employee Generated Initiative
Medialink Worldwide and Freeman Public Relations for Drake Bell: Behind the Scenes
Speeches
Tim Hayes Communications for “Get Out!” Commencing a Journey of Continuous Self-Improvement
Burson-Marsteller and Hormel Foods for Food Safety in a Global Context
Weber Shandwick and Susan G Komen for the Cure for Nancy G Brinker's ASCO Speech
Video Program
Mercury Multimedia, Inc. for VirtuallyOpenHouse.com
Baptist Health for Baptist Health “Thank You”
Opus Prize Foundation and Weber Shandwick for Honoring Unsung Heros with the Opus Prize Foundation
Web Site
WATG for www.watg.com
P&G for Science in the Box
TRICARE Management Activity & Macro International, Inc. for ucanquit2.org Tobacco Cessation Website
NSF International/ OLSON for Scrub Club for Kids
The Coca-Cola Company/Methodologie for The Language of Refreshment
Weber Shandwick Dallas for Just the fAActs; Spreading the word about American's labor negotiations
Word of Mouth/Viral Campaign
Weber Shandwick Beijing for Crest Smile-vocates Journey Campaign
Nintendo of America and Golin Harris for The Legend of Zelda: Phantom Hourglass Widget Campaign
Rose Communications and Kaplan Publishing for Most Promising Campus CEO
Weber Shandwick and Energizer for Energizer Encore Music Competition
PR Firms of the Year
Small PR Firm of the Year
Makovsky + Company
Warschawski
Airfoil Public Relations, Inc.
Merritt Group - View Video
Susan Davis International - View Video
Tiller, LLC
Midsize PR Firm of the Year
MWW Group
Full Picture - View Video
Peppercom Strategic Communications - View Video
Taylor - View Video
Large PR Firm of the Year
Weber Shandwick - View Video
Edelman
Fleishman-Hillard - View Video
Ogilvy Public Relations Worldwide - View Video