PR News Non-Profit Award Previous Winners & Honorable Mentions
2007
Advocacy Campaign and Lobbying Efforts
United States Holocaust Memorial Museum and Google, Inc. - Crisis in Darfur
American Heart Association - HEART for Women Act Advocacy Campaign
Fallon and CDF - Elect Susie campaign
Impact Public Affairs - TIAC – ‘Opposing the elimination of the VRP’
International Tiger Coalition - End Tiger Trade
Corporate Partnership/s
Honeywell and Peppercom - Got 2B Safe! Think Smart, Take Charge!
United States Holocaust Memorial Museum and Google, Inc - Crisis in Darfur
Pacific Gas and Electric Company - Seven Steps to Earthquake Safety
Rogers & Cowan - Music Rising
Sodexho Foundation - Feeding Our Future 2007
Crisis Management
AZA and PCI - Keeping Elephants in Our Future
American Veterinary Medical Association - Crisis Management During the 2007 Pet Food Recall
Underwriters Laboratories - "E85 Dispenser Certification"
Sides & Associates - AGL Resources Emergency Guide
Employee Communications
Brian Woodland, Peel District School Board -Transformational Practices: Working Together for Literacy Success
Aspen Marketing Services - "TP on Your Shoe"
Blood Bank of San Bernardino and Riverside Counties - Employee Educational Program
BT and Limelight Community - BT Community Champions
Event PR
Cone and American Heart Association - Start! Launch Event
International Code Council - Building Safety Week 2007
Cable Positive - Join the Fight & POP Awards
JHG-Townsend - Diana Legacy Fund Launch
JS2 Communications - Outfest: Celebrating 25 Years
Louisiana Department of Culture, Recreation and Tourism - World Cultural Economic Forum
Ogilvy Public Relations Worldwide - HHS Take the Lead Pandemic Flu Campaign
The ONE Campaign - One Vote '08' Launch
External Publication
Nevada Cancer Institute/Greenspun Media Group - Breakthrough Magazine
Children's Medical Center - Beyond ABC: Growing Up in Dallas County
Seattle City Light - Beyond Stewardship: Seattle City Light 2006 Annual Report
The Allstate Foundation - Domestic Violence Program Financial Empowerment Curriculum
Fundraising and Membership Campaign
UN Foundation - Nothing but Nets Campaign
Central Virginia Foodbank and Meals on Wheels Serving Central Virginia - Community Kitchen
Cone LLC - Make-a-Wish Destination Joy
Gish, Sherwood & Friends - "Join The 10,000" Nashville Area Red Cross
Martz Agency - All-Star Miracle Home
Interactive PR and Marketing
Converseon - Second Chance Tree Project
American Society for Microbiology - Microbeworld Video
Cone LLC - Alliance For Climate Protection
AAMC and GMMB - AspiringDocs.org
Money Management International - Regiftable.com: Really, You Shouldn't Have!
Weber Shandwick for Susan G. Komen for the Cure - 25th Anniversary Microsite
Internal Publication
Ogilvy Public Relations Worldwide with the Soap and Detergent Association – The Soap and Detergent Association 2006-2007 Report to the Membership
Baylor Health Care System - Baylor Progress
The Mount Sinai Medical Center - Inside Mount Sinai
Marketing Communications
American Legacy Foundation & the ad*itive - truth® youth smoking prevention campaign
Dave Thomas Foundation for Adoption - Make the List! - America's best Adoption-Friendly Workplace
United Cerebral Palsy with BlueCurrent Public Relations - 2007 Elvis Run
YAI/National Institute for People with Disabilities - The Central Park Challenge - A Day of Hope
Media Relations Campaign
Colorado State University Office of Public Relations - Colorado State University in the Denver Media
Edelman - Bionic Woman Media Campaign
Weber Shandwick for Susan G. Komen Breast Cancer Foundation - 2006 National Breast Cancer Awareness Month
AAA of Northern California - Tahoe Wildfires
Caron Treatment Centers - Sex, Drugs and Alcohol Popular with Some Teens on Online Message Boards
Jackson Spalding - Atlanta Symphony Orchestra
JohnstonWells Public Relations - "A Global Call to Action"
Robert Wood Johnson Foundation Innovators Awards at Johns Hopkins with M Booth & Associates - Extinguishing Big Tobacco's Ventilation Claims
MWW Group - Breaking the Cycle of Poverty by Eliminating NTDs
Sacramento - Yolo Mosquito and Vector Control District - Fight the Bite!
PR on a Shoestring
Philosophy Communications - Live. Love. Laugh. Learn.
American Institute of Certified Public Accountants - CPA Ambassador Program
Impact Public Affairs - CLA - ‘Launch Your Future with Reading’
Philadelphia Convention & Visitors Bureau - Philadelphia Convention Center Demolition Event
the bounce agency - Greenville Literacy Association Book Sale
Press Releases
AICPA- Helping Americans Get on the Financial Literacy Track
Guise Marketing & PR - USS Pampanito Submarine 2007 Drydocking PR Campaign
Robinson Packer & Wannenburg - "Opening of Good Shepherd’s Rehability”
UT Southwestern Office of News and Publications - Napoleon's Medical Waterloo
Public Service Campaign
Cable Positive - Join the Fight & POP Awards
Centers for Disease Control and Prevention; National Center for Injury Prevention and Control - Choose Respect Initiative
CMT - CMT One Country: "The Power of One" PSA Campaign
Fleishman-Hillard and NFPA - Danger of Consumer Fireworks
Impact Public Affairs - CASLPA – ‘Noisy Toys’ PR Campaign
Web Site
Nevada Cancer Institute - Nevada Cancer Institute Website
Cohn & Wolfe and Starlight Starbright - Starlight Starbright Children’s Foundation and Colgate-Palmolive “Fun Center Vote”
Women of the Storm
UN Foundation - Nothing but Nets Campaign
United Negro College Fund, Inc. - An Evening of Stars® Tribute to Aretha Franklin
Nonprofit PR Professionals of the Year: VP
Ellen Lewis - Sesame Workshop
Phil Zepeda, America's Second Harvest
Nonprofit PR Professionals of the Year: Director
Emily Callahan - Susan G. Komen Breast Cancer Foundation
Nonprofit PR Professionals of the Year: Manager
Tvon-Lourie Keels - Interfaith Ministries for Greater Houston
2006
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| Advocacy Campaign and Lobbying Efforts | |
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AAA of Northern California, Nevada, Utah - Utah Teen Driving Safety |
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AARP - AARP Tennessee Choices for Care |
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dawson/duncan Communications - Braille Textbook Transcriber Campaign for American Foundation for the Blind and Verizon Foundation |
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National Association of Children's Hospitals - Family Advocacy Day |
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U.S. Postal Service - New Orleans Absentee Ballot Initiative |
| Corporate Partnership/s | |
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Xerox Corporation - Let's Say Thanks To Our Troops |
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Avnet - Avnet Tech Games |
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First Degree - The UPS Store & Mail Boxes Etc. Deliver Some Love: 2005 Toys for Tots Campaign |
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Honeywell International - Honeywell got 2B Safe Awards Program |
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Operation KIDS - "Tsunami Relief Project: Operation Kids & Xango - it Makes a Village" |
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United Way of America - Storm Corps |
| Crisis Management | |
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The Humane Society of the United States - Crisis Management - Hurricane Katrina Response |
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Girl Scouts of the USA with CRT/tanaka - Girl Scouts of the USA Issues Management |
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Heart Rhythm Society - Heart Rhythm Society Takes Leadership Reins on ICD Crisis |
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Washington Hospital Center - "MedSTAR Transport Mayday!" |
| Employee Communications | |
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Peel District School Board - Picture the future: internal launch kit |
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Christiana Care Health System - Smoke-Free Campaign |
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Oregon State University - University Day Celebration |
| Event PR & Tradeshow PR/Marketing | |
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American Veterinary Medical Association - Marketing Hawaii |
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U.S. Postal Service - Baseball Sluggers Stamps Hit Grand Slam at Yankee Stadium |
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American Association for the Advancement in Science - Evolution on the Front Line Event |
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Drisha Leggitt & Co. Communications - 33rd Annual 'Eppie's Great Race' |
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SAE International - SAE International Centennial Celebration |
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The Century Council- Girl Talk: Choices and Consequences of Underage Drinking |
| External Publication | |
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University of Cincinnati - The Ivory Tower and the Smokestack |
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Mainstay Life Services - Mainstay Life Services: Life Stories |
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National Audubon Society - Audubon Annual Report 2005 |
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The Nation's Food Bank Network - America's Second Harvest |
| Fundraising and Membership Campaign | |
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American College of Radiology Imaging Network - DMIST Trial |
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Herberger College of Fine Arts - "One Hand Clapping" Fulton Campaign |
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National Catholic Educational Association - Child to Child Campaign |
| Interactive PR and Marketing | |
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National Association of Home Builders - Building Homes of Our Own |
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American Society for Microbiology - MicrobeWorld Radio |
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Battelle, Pacific Northwest Division - Threat Alert 2006 |
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WE MOVE with the Chandler Chicco Agency - Life in Motion Campaign |
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Rollins College - Rollins College Uses Online R-Journals to Aid Recruitment |
| Marketing Communications | |
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Christiana Care Health System - 2005-2006 Celebrating Women's Health Lecture Series |
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Hirrons & Company - Indiana Unclaimed Public Relations Campaign |
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Homeownership Preservation Foundation - Hope for Homeowners- Helping to preserve the American Dream |
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ImMEDIAcy Public Relations, Inc., Palm Beach County Literacy Coalition, The Palm Beach Post - Read Together Palm Beach County – One Book, One Community |
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RDW Group, Inc. - Plastic Bag Recycling Campaign |
| Media Relations Campaign | |
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Massachusetts General Hospital - "Critical Care: The Making of an ICU Nurse" |
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WE MOVE with the Chandler Chicco Agency - Life in Motion Campaign |
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Colorado State University - CloudSat in the Media |
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U.S. Postal Service - Holiday Campaign |
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UJA-Federation of New York - Neediest Cases Campaign |
| Member Communications | |
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National Association of Home Builders - NAHB Nation's Building News Online |
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American Veterinary Medical Association - AVMA News Bytes |
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CPCU Society - "After Katrina" - A Special Publication of the CPCU Society |
| Press Releases | |
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Cincinnati USA Regional Chamber - Blitz Jay Leno Day |
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Greater Philadelphia Tourism Marketing Corp. - Philadelphia: The Next Great Vintage Shopping Destination |
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ASU Herberger College of Fine Arts - Press Release-Super Heroics |
| PR on a Shoestring | |
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Pennsylvania Department of the Auditor General - Rural Transportation for Persons with Disabilities |
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MWW Group - Supporting Paralysis Research by Making Christopher Reeve Foundation Superman Tags the Hottest, "Must-Have" Item |
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Voce Communications - A Forum for Social Change |
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Weber Shandwick - STEP-UP - Providing Job Opportunities for Disadvantaged Youth |
| Public Service Campaign | |
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Marmillion + Company - America's WETLAND: Campaign to Save Coastal Louisiana |
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Brooklyn Public Library - Brooklyn Reads to Babies |
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WE MOVE with the Chandler Chicco Agency - Life in Motion Campaign |
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Metropolitan Transportation Authority - MTA Security Campaign: If You See Something, Say Something" |
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The Advertising Council - Buzzed Driving is Drunk Driving Campaign Launch |
| Web Site | |
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Dairy Management Inc. with Edelman - Growing the Mom's Network on 3aday.org |
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American Institute of Certified Public Accountants - CPA Student Recruitment Campaign |
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Louisville Regional Airport Authority – “A New Travel Web site – the First of its Kind in the US” |
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Pennsylvania Department of the Auditor General Web Site |
| Nonprofit PR Executive of the Year | |
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Janet Moore, Director of Marketing, Mission Health & Hospitals |
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Neal Zipser, Vice President, Communications, MEMA |