2016 Rising PR Stars: Dinorah Peña, Senior Manager of Communications and Influencer Engagement, Sundial Brands

Dinorah Peña’s contributions to Sundial Brands have been extraordinary and have set a new bar for PR creativity and talent. She launched her Sundial career by helping to usher in Hispanic PR and influencer programs that had far-reaching results for Sundial brands and retailers.

Peña helped to meaningfully connect Sundial to the consumer with social media campaigns, strategic influencer relationships, event partnerships and PR outreach that cut through the clutter. Peña led Sundial's highly creative and robust in-house influencer program and supported SheaMoisture’s “Break The Walls” and “What’s Normal?” campaign, which seek to challenge the myopic beauty standard and the traditional notion of what’s “normal” in beauty.

Peña's influencer program created significant buzz for the campaign, with influencers of all ages, backgrounds and life choices sharing their experiences. Her creativity, work ethic and PR writing skills are unparalleled. Peña has greatly enhanced Sundial Brands and helped to take its PR to new heights.