2016 Rising PR Stars: Amy Garvey, Senior Associate, Content Marketing, United Way of New York City

Amy Garvey gets it done, ensuring not only that projects are completed effectively, but that they exceed ROI. Garvey's ability to navigate any situation is invaluable to the communications team at United Way of New York City.

Garvey leads United Way of New York City’s social media presence. More than a brand steward, her voice is the voice of the organization. She has developed a manner and audience-focused tonality that is both engaging and impactful, while always looking to learn more about how better to meet audiences where they are.

Garvey’s work shined last year on #GivingTuesday, a social media-based global day of giving. As lead on United Way of New York City’s social media efforts, Garvey was tasked with developing and executing a #GivingTuesday strategy that elevated the brand, engaged a new audience and activated United Way’s Board. Her work resulted in a partnership with the New York Cosmos—opening United Way up to a new market and increasing Board engagement. Thanks to Garvey, United Way of New York City exceeded its #GivingTuesday revenue goal by 110 percent, quadrupled day-of impressions on Twitter and increased website engagement by 100 percent.