Stories by Tai Nichols

Executives are expected to not only lead their companies but also to actively participate in promoting and amplifying their brands’ messages on social media. Here’s how.

By tailoring your message to your audience and leveraging the unique strengths of each platform, you can create a campaign that resonates with your target demographic and generates widespread engagement. 

PR consultant and trainer, Michael Smart, provides strategies for PR professionals to overcome psychological barriers and craft effective PR follow-up messages that can result in increased placement success.

As brands recognize the immense potential of TikTok as a PR tool, they are increasingly leveraging its popularity to reach a wider audience.

By following these best practices, brands can create compelling UGC that resonates with their target audience and drives results.

In this brief Q&A, we caught up with Sophia Marshall, SVP of Communications, Comcast to discuss internal and external communications during a crisis.

In this brief Q&A, we caught up with Matisse Hamel-Nelis, VP of Communications, AbleDocs to discuss how a brand’s digital accessibility can impact its reputation.

Ahead of the PRNEWS Influencer Marketing virtual seminar, we caught up with speaker Elena Havas Taylor, Director, Creators for Good, Ad Council to discuss vetting influencers and measuring their impact.

The need to be first with a story and be a one-stop shop pressures journalists and media outlets. Here’s how reporter Jeremy Bauer-Wolf, who’ll speak at our Media Relations Virtual Summit Dec. 7, adapts.

OkCupid’s global communication chief Michael Kaye discusses how the company uses data as a media-pitching tool.