Stories by Tai Nichols

A diverse group of individuals seated in a circular arrangement, engaged in a lively and animated conversation, reflecting active communication and collaboration.

The Impact of PR Professional Associations

September 22nd, 2023 by

Seasoned public relations professionals share firsthand insights on the invaluable impact of PR association membership. From networking to professional development, examine the essential role these associations play in shaping successful careers.

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The Value of PR Associations in the Digital Age

September 6th, 2023 by

Learn how the Public Relations Society of America (PRSA) and the PR Council are addressing the needs of communication professionals in the digital age.

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Crafting Effective Social Media Policies

August 29th, 2023 by

Learn how communications professionals craft effective social media policies that balance brand integrity and employee freedom.

Professionals in a conference room, collaborating with laptops for productive meetings and teamwork.

How Communicators Harness Free Resources for Professional Development

August 22nd, 2023 by

Continuously developing your skills is a necessity–especially in the rapidly-changing world of communications. However, the cost of formal education and training programs can sometimes be a barrier. Fortunately, there’s a wealth of free resources available for communicators. 

In a still from e.l.f. Cosmetics' Super Bowl commercial, Jennifer Coolidge sits elegantly at a vanity, using e.l.f. cosmetics. She applies makeup with a fun expression, enhancing her natural beauty effortlessly.

e.l.f.’s Engaging Content: An Inside Look at Strategies and Impact

August 21st, 2023 by

Learn how e.l.f. Cosmetics revolutionizes content creation for brand engagement, disrupting norms through engaging moments.

Image of a keyboard with a yellow sticky note placed on top. The sticky note has the words 'I quit' written in black ink, indicating resignation or leaving a job.

Sustaining Diversity Through Effective Retention Programs

August 2nd, 2023 by

Create a culture of belonging, offer professional development, provide equitable compensation, and build inclusive teams to sustain a diverse retention programs and drive positive change in communications.

A male photographer taking a photo of the blurred silhouette of a model.

Effective B-Roll Footage Strategies for Brands

July 20th, 2023 by

B-roll reinforces a brand’s identity and helps tell compelling stories. Our experts share insights on using B-roll in PR campaigns.

A smartphone displaying a variety of social media apps including Facebook, Reddit, Snapchat, and YouTube.

Exploring Spill: A Promising New Social Media Contender

July 5th, 2023 by

In this article, we cover insights shared by industry experts, Brandi Sims and Kalli Combs, to highlight key considerations that brands should contemplate before jumping onto the Spill bandwagon.

Embracing the Class of 2023 in the PR Industry

June 29th, 2023 by

As new graduates enter the realm of public relations, both they and their new organizations face unique challenges and opportunities. We reached out to two communications professionals for their valuable insights and tips for this transition. Here’s what they had to say.

how to sunset or deactivate a social media account

Navigating the Sunset: Insights on Deactivating Social Media Accounts

June 22nd, 2023 by

PRNEWS sought the expertise of two seasoned social media professionals, to shed light on factors to consider and strategies to employ when sunsetting a social media account.