Let’s stop for a minute to consider the “joys” of having a celebrity spokesperson. Tiger Woods may be the most recent celebrity spokesperson to explode in a client’s face, but he’s not the first. And… Continued
Stories by SOPHIE ANN TERRISSE
How to Build Your Brand on a Shoestring Budget
August 24th, 2009 by SOPHIE ANN TERRISSEBudgets have been slashed. Advertising is in a slump. Social media is on the rise, with a yet-to-be-defined return on the hype. Companies are struggling to make sense of the conventional landscape of the market… Continued
Tips and Strategies for Thriving in Niche Markets
July 20th, 2009 by SOPHIE ANN TERRISSEAs the economy teeters from bad to worse, businesses big and small are all asking the same question: How can we soften the market’s blow and maximize success? Yet, in an ironic twist to the… Continued