Stories by Sahil Patel


Rush’s Advertisers Just the Latest Targets of Online Activism

March 5th, 2012 by

Rush Limbaugh’s advertisers can be added to the list of brands that includes Apple, Susan G. Komen for the Cure and Lowe’s that have been forced to deal with fast-growing groundswells of online condemnation.

Facebook’s New Timeline for Brands Means Deeper Engagement With Followers

March 5th, 2012 by

Here’s a primer on the new Facebook features that take awareness building and interacting with users to another level.

When It Comes to Criticism, Disney’s All Ears

March 2nd, 2012 by

Disney has postponed the official opening of a new Epcot exhibit that promotes healthy lifestyles after being accused of stigmatizing overweight children.

Mysteries of Facebook Timeline for Brands Soon to Be Revealed

February 24th, 2012 by

Facebook’s upcoming launch of Timeline for brands is a hot topic among communications pros, whose questions are on the verge of finally being answered.

Questions All Small Businesses Should Ask When Hiring a PR Agency

February 22nd, 2012 by

For some small businesses and start-ups looking to launch successful PR initiatives, going it alone makes the most sense. For others, the best route is to hire an agency. Here are some essential questions to ask any potential PR partner.

Dow Digs In Its Heels as an Olympics Sponsor

February 21st, 2012 by

One of the major sponsors of the upcoming Olympics, Dow Chemical rejects a link being made to a 1984 environmental tragedy in Bhopal, India, caused by a company it acquired in 2001.

TCU Takes Different Tack Than PSU After Drug Arrests

February 17th, 2012 by

The university takes a proactive leadership role in the reporting of, and reaction to, the news that some of its students were arrested during an undercover police drug sting.

Keeping in Step With Chipotle, McDonald’s Says it Cares Too

February 15th, 2012 by

McDonald’s will require its U.S. pork suppliers to end the practice of caging pregnant pigs in cramped stalls, a step forward in the food industry’s drive to stop the harsh treatment of animals.

Every Word Counts in Starbucks’ Response to Burning in Greece

February 13th, 2012 by

Any international brand can get caught up in a political conflagration—just ask Starbucks.