Stories by Steve Goldstein


Mad About #Draping

March 23rd, 2012 by

A Twitter and Pinterest trend helped promote the premiere of season five of AMC’s Mad Men.

Police Chief Steps Down, as Trayvon Martin Petition Builds Steam

March 22nd, 2012 by

First Apple, Susan G. Komen and Rush Limbaugh felt the heat of online activists. Now it’s the Sanford Police Department’s turn.

As ‘Cheating’ Ad Makes the Rounds, Reebok Remains Mute

March 20th, 2012 by

Reebok is under fire for an ad campaign telling men to cheat on their girlfriends instead of their workout regimen, but no one knows for sure if the campaign itself is authentic.

A Cool Head in a Sea of Angry Customers

March 19th, 2012 by

We’ve all had to deal with angry customers. Disappointed clients, infuriated readers, resentful consumers—whatever your line of work, there’s somebody who’s not happy with what they bought from you. If you’re a communicator wo…

Starbucks Enters New Business With a Juicy Typo

March 19th, 2012 by

Starbucks gets some raspberries on the day its first juice bar opens.

Decisive Move to Cancel ‘Luck’ a Long-Term Win for HBO

March 15th, 2012 by

We all knew that HBO was a smart cable programmer—it turns out that it’s smart when it comes to making calls that affect its reputation as well.

Looking for the Next Mashable

March 12th, 2012 by

Mashable will be acquired by a large media company—maybe tomorrow morning, maybe next week. But where will its audience go?

Trying to Prove PR’s Value? All You Need Is an iPhone

March 9th, 2012 by

A flight attendant went berserk on an American Airlines plane this morning as it taxied for takeoff in Dallas, and some of the action was broadcast on the Web. This got me thinking: Who got the first email or call at American when the story broke? I th…

HBO and Palin Upstage Romney and Santorum

March 5th, 2012 by

Two powerful brands have teamed up—unofficially, of course—to generate publicity for each other on the eve of Super Tuesday.

Tweets for Sale

March 1st, 2012 by

Two companies licensed by Twitter will soon be offering data mined from old tweets to paying clients—a boon for brands and, perhaps, a threat as well.