No brand is sacred: Sara Lee Corp. has renamed itself Hillshire Brands Co.
Stories by Steve Goldstein
Still Like Sara Lee? 5 Tips for Communicating a Name Change
June 6th, 2012 by Steve GoldsteinNo brand is sacred: Sara Lee Corp. has renamed itself Hillshire Brands Co.
The Tweet You Wish You Could Take Back
June 4th, 2012 by Steve GoldsteinI’ve read countless interviews in which a notable politician, businessperson, musician, actor, writer or artist claims he or she has no regrets. They wouldn’t change a thing if they could. I don’t buy it. I regret what I had for lunch…
Salesforce Doubles Down on Marketing Cloud With Buddy Deal
June 4th, 2012 by Steve GoldsteinThe enterprise cloud computing company bought social media marketing company Buddy Media for $689 million.
Salesforce Doubles Down on Marketing Cloud With Buddy Deal
June 4th, 2012 by Steve GoldsteinThe enterprise cloud computing company bought social media marketing company Buddy Media for $689 million.
PR Opportunities in Jarvis’ Vision of the News Article
June 1st, 2012 by Steve GoldsteinNewspapers may have folded or cut their frequency, print and online-only newsrooms may have shrunk, but their elemental product—the news article—has not changed that much. If media industry pundit Jeff Jarvis has his way, the tried-and-true inverte…
Communications Director a Casualty of Booker’s Party Criticism
May 29th, 2012 by Steve GoldsteinIt comes with the territory: Newark Mayor Cory Booker’s communications director resigned in the wake of the "nauseating" Meet the Press flap.
Communications Director a Casualty of Booker’s Party Criticism
May 29th, 2012 by Steve GoldsteinIt comes with the territory: Newark Mayor Cory Booker’s communications director resigned in the wake of the "nauseating" Meet the Press flap.
History Channel Inspires Fans to #ThankAVet
May 25th, 2012 by Steve GoldsteinTo celebrate Memorial Day, History is donating $1 to America’s VetDogs for every tweet that uses the #ThankAVet hashtag.
History Channel Inspires Fans to #ThankAVet
May 25th, 2012 by Steve GoldsteinTo celebrate Memorial Day, History is donating $1 to America’s VetDogs for every tweet that uses the #ThankAVet hashtag.