Stories by Steve Goldstein

You’re researching your competitors’ videos on YouTube so you can optimize your own videos better for search, right? Of course you are.

Journalists want stories that haven’t been seen elsewhere—something that will grab the attention of people hooked on Angry Birds and “Orange Is the New Black.”

The Washington Redskins might have thought twice before launching its #RedskinsPride campaign yesterday if it had paid close attention to the New York Police Department’s #myNYPD campaign.

We asked the PR News community what’s on its summer reading list. Most of the books they suggest relate to the workplace, achievement and success, which tells us that everybody is in need of a real vacation.

If you want to see what the future of the Web will look like, just follow the money. Venture capitalists have plowed another $200 million into Pinterest, following a $225 million infusion of cash in October 2013.

Walk into any gathering of communications professionals and the first thing you’ll notice is the large percentage of women—many of them brilliant, accomplished and primed for leadership in corporate America. Then consider sobering reality: Women hold 4.8% of Fortune 500 CEO positions and 4.8% of Fortune 1000 CEO positions. Within PR itself, at the agency […]

To mark an expanded view of Mother’s Day we share these words of wisdom from successful women, meant for other women who seek to scale common obstacles in their professional lives.

Reason #5: The last time you sent a pitch to that particular journalist, it took you a full day to reply when he or she responded to your pitch.

Knowing these common reasons why your email pitches are getting blocked by spam filters might help you recover your belief in your ability to control your fate—and give your pitches a fighting chance.

With the launch of FB Newswire, Facebook is fixing it so journalists go to Facebook first for important news and trends.