Stories by PRNEWS

People Moves

August 21st, 2000 by

Corporate Moves Mary Welch is named VP and PR manager for Bank of America Mid-South (Ga./Tenn.) and for its national small business group. She was staff writer for BioWorld Today, a daily biotechnology newspaper. EarthLink… Continued

PR Profile

August 21st, 2000 by

Ginger Hardage VP Public Relations and Corporate Communications Southwest Airlines Co. Dallas, Texas 214/792-4000 First Paying Job: Mowing cemeteries. Early PR Jobs: Worked in the marcom department of Life Insurance Co. of the Southwest during… Continued

I/R Strategy Helps Tech Company Rebound From Near-Death Experience

August 21st, 2000 by

The Case When Bob Palmisano left Bausch & Lomb in April 1997 to become CEO of Summit Technologies, Summit was in critical condition. Founded in 1985, the company was an early pioneer of laser vision… Continued

Unions: Deadly Foes, Or Powerful Partners for Better Internal PR?

August 21st, 2000 by

As PR NEWS went to press this week, Verizon Communications was still plodding through bad press in the midst of its negotiations with more than 85,000 telephone operators, customer service agents and technicians who went… Continued

Healthy Convention Coverage

August 17th, 2000 by

With healthcare issues dominating much of the headlines generated by the presidential nominating conventions, the Blue Cross and Blue Shield Association took politically correct steps to position itself as a credible one-stop shop for online… Continued

2001: An Interactive PR Odyssey Where Health Content is King

August 17th, 2000 by

Back in 1968, Stanley Kubrick’s film masterpiece, 2001: A Space Odyssey, made us look at the universe from a completely different perspective. Now, with 2001 almost here, it’s time for healthcare communications professionals to take… Continued

Sports Medicine Program Gets Athletes Fit for the Game of Life

August 17th, 2000 by

It’s not whether athletes win the game; it’s how fit they are to compete in the first place — emotionally, physically and mentally. While this philosophy is a stark departure from the win-at-all-cost obsession many… Continued

‘Breast Buddy’ Program Delivers Coping Skills

August 17th, 2000 by

When a doctor breaks the news about a breast cancer diagnosis, the next clinical step is what can determine how well a patient complies with plans for her medical care. Psychosocial support, proper educational materials… Continued

Drug Coverage Shapes Medicare Attitudes

August 17th, 2000 by

The absence of Medicare drug coverage is threatening the program’s high-value image among those nearing the age of Medicare eligibility and recent enrollees (Americans between the ages of 50- and 70-years old), according to a… Continued

Healthcare M&As Heat Up

August 17th, 2000 by

A 17% spike in healthcare mergers and acquisitions during Q2 from the previous quarter signaled the first increase in merger activity in two years, according to a market research report published by Irving Levin Associates.… Continued