Stories by PRNEWS

MediaMap , Cambridge, Mass., a provider of media relations databases and software, announced a new database covering the business and financial media. The database covers more than 1,500 editors and reporters at newspapers, magazines and… Continued

News/Broadcast Network (N/BN) , a video and radio producer and distributor serving the public relations market, announced two new digital radio services. A premium service, the Audio B-Roll Package, includes a 30-second voice track plus… Continued

Luis Morales, president of the Public Relations Society of America, has retired as director of marketing and communication at Robert Morris Associates, a banking industry trade group in Philadelphia. Morales will continue to serve out… Continued

The American Association of Advertising Agencies (4As) and the American Advertising Federation announced an effort to focus public attention on negative political advertising. As part of a “Political Advertising Repair” initiative, the groups have asked… Continued

Developing and disseminating information about public relations research and effective public relations approaches has been the charter of the Institute for Public Relations Research & Education since the group broke away from the Public Relations… Continued

Almost 90 percent of the advertising agencies responding to a recent survey by the American Association of Advertising Agencies (4As) said they use interactive media in some way. About three out of four responding agencies… Continued

With tight budgets and pressure from management to show results, more and more organizations are putting their promotional dollars behind direct marketing. The sophistication of databases and expanding number of channels through broadcast, cable TV,… Continued

1. Twitter hashtags like #pinkslime have attracted thousands of people who voice their opinions on hot-button issues.  2. Top talent will not stay at a company that does not encourage growth.  3. Eight out of… Continued

Eight out of 10 Americans don’t believe companies are addressing all of their environmental impacts.

Blog-based communities of women have the highest conversion to purchase rate compared to other social media outlets.