Ogilvy Adams & Rinehart, New York, has named Bob Seltzer its new CEO and president. Seltzer joins OA&R after 13 years at Porter Novelli, New York, where he served as general manager. (OA&R, 202/466-7590) Vaughn… Continued
Stories by PRNEWS
Newspaper Survey Shows Younger Journalists Can Be Found Online
June 2nd, 1997 by PRNEWSHaving an online presence will become more crucial to media relations as the younger generation of journalists find cyberspace to be one of the preferred information outlets during this decade and into the next. According… Continued
Media Insight: Wall Street Journal Interative Edition
June 2nd, 1997 by PRNEWS200 Liberty Street New York, N.Y. 10281-1003 Phone: 212/416-4750 Editor’s Note: As more and more publishers go online, PR specialists will have to add URLs to their databases so that they have a progressive media… Continued
Fast Facts: Telecommuters on the Rise
June 2nd, 1997 by PRNEWSIf you’re a PR practitioner charged with managing employee and internal communications, consider that the number of telecommuters is growing and approaching the number of self-employed Americans working out of their homes. This fact should… Continued
Kennedy Draw Puts Media on the Back Burner
June 2nd, 1997 by PRNEWSSuffice it to say, it’s never a good PR practice to limit the media to a "press pen" set up outside of the location of the publicity event you’ve invited them to. But that’s precisely… Continued
Keeping Track of Competitors, Industry is a Daily Challenge
June 2nd, 1997 by PRNEWSIt’s no secret that corporations nationwide pay clipping services thousands of dollars a year to send them proof of what kind of exposure they’re getting. But communicators are learning that they have to closely follow… Continued
Companies Offering SMTs
June 2nd, 1997 by PRNEWSBroadcast News Associates Inc. New York, 212/472-7300 Contact: Mary D’Arcy Broadcast News Coverage Los Angeles, 714/851-2842 Contact: Susan Tripp Chanticleer Communications Inc. Austin, TX 512/338-0095 Contact: William M. Jackson Conus Video & Satellite Services Minneapolis,… Continued
News : Industry Wrap-Up
June 2nd, 1997 by PRNEWSLegal News: Denny Dishes Up Image Polisher Denny’s, still recovering from a tarnished image tied to the 1994 settlements of two class-action discrimination lawsuits, has cooked up a $5 million advertising campaign to "erase its… Continued
The TWA Crash: How Not To Handle A Crisis
June 2nd, 1997 by PRNEWSFollowing is a chapter from the PR NEWS special report on the 12 Hottest (and 7 Not So Hot) Campaigns of 1997. Unfortunately for Trans World Airlines, it fell into one of the seven "not… Continued
PR Tour de Force: Putting Together an SMT Requires Simplicity, Not Pizzazz
June 2nd, 1997 by PRNEWSAt a time when more and more TV news outlets are looking for extra content to fill the air, companies are turning to satellite media tours (SMTs) as a digital lifeline to the public and… Continued