Stories by PRNEWS

There are many days when we hear the evening news and utter a loud prayer to thank God (and anyone else who’s listening) that we’re not on the front lines of a particular crisis. And,… Continued

We’re not sure just what we’re supposed to do with this but our first reaction when we got a certain press release from Crescent Communications, Atlanta, was to retire it to the circular file. The… Continued

On Sept. 22, Harpell/Martins & Co., a marcom firm, debuted its site, http://www.harpell.com, with job listings, links to the NetImpressions’ Web site (the firm’s Internet company) and its client portfolio. (508/461-0202) The Industrial Development Board… Continued

The First Lady’s Press Secretary Neel Lattimore has joined Bozell Sawyer Miller Group, New York, as senior managing director. (BSMG, 212/445-8127)

During our online sojourns, we came across this beauty on People’s Web site: The Associated Press reported that one expert advised that Marv Albert’s next PR move should be to go to Barbara Walters or… Continued

Crisis plans, no matter how well thought out, don’t amount to much if they haven’t been put to the test. So to find out if your plan passes muster, it’s smart to devote four to… Continued

Although the American Hospital Association is targeting hospital and health system leaders with these guidelines, their execution requires key PR/marketing input and strategy during the contemplation stage of new ownership. Here’s a heads up on… Continued

Demonstrating that you have PR/marketing leadership skills requires more show than tell, it often means putting pen to paper to visualize the steps necessary to achieve your "big picture" goals. When Deb E. Atchley, director… Continued

After showing record losses of $13 million in 1996, the writing was on the wall for the University of Michigan Medical Center (UMMC), based in Ann Arbor, to tighten its spending by cutting $200 million… Continued

To help diabetes sufferers get their disease under control, the New York-based healthcare agency Consumer Healthworks used a wake-up call approach in its national DTC print roll out of Glucophage, an oral diabetes medication by… Continued