Stories by By Liz Sophia McClellan, CMO, North plains systems

Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.

Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business.

Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.

The press release is far from dead. Yet some elements of writing an effective release have changed.

Sandwiching an Apology: Many in PR were marveling at the speed of Subway’s reaction to the upsetting story of its former legendary pitchman, Jared Fogle , who is expected to plead guilty to child pornography

Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people.

It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.

Writing The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder?

Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?

Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.