Let’s say you’ve made the decision—it’s time for a new career. Then comes the big two-word question, “Which career?” Suddenly, you find yourself at the proverbial fork in the road.
You have the “transferable skills” everyone talks about on LinkedIn, such as project management, writing proficiency and problem-solving. You might wonder, “In what industry can I put all these skills to work?” A route that may (or may not) be on your radar? Public relations. Here are three reasons why it may work for you or a friend or colleague looking to make the jump.
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You have transferable skills.
Attention to detail, critical thinking, problem-solving and relationship building are amongst the plethora of PR skills that you almost certainly picked up in your last position. These valuable traits can be implemented in the new-to-you territory of PR through strategic campaigns, client messaging and media relations.
Adaptability is a key PR strength you've already mastered by deciding to switch careers. Whether responding to a crisis communication scenario on a tight timeline or rapidly jumping between client accounts, the wherewithal and capability to adapt is vital in PR.
By overcoming difficulties and solving problems in your last position, you've created your own set of personal case studies. These case studies, highlighting your skills and achievements, are valuable and demonstrate potential in the PR field.
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You've established trust with yourself from a previous position.
As some would say, “this isn't your first rodeo.” PR is a new industry to you, but figuratively, you've saddled up to this bull before. Remember when starting your first career seemed daunting? You mustered up the courage and followed through on goals.
Confidence is a critical pillar in the PR industry, and is an earned trait in your back pocket. Reflecting on your personal and professional growth in previous roles can reveal your capability of handling essential PR tasks.
In PR, confidence comes into play when establishing relationships with clients. As a team member responsible for the public perception of a company, the client or leader must have faith in your ability to support their needs.
Confidence will serve as a strong foundation in the PR world, guiding you forward with self-assurance and further proving your potential to thrive in the public relations industry.
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You thrive in a fast-paced work environment (or desire a speedy setting).
Let's revisit the concept of 'swift decision-making' in the context of PR. This field requires thinking strategically, planning effectively and executing with precision and speed. PR agencies and in-house positions operate rapidly, making any experience with agility highly valuable.
If your previous industry kept you constantly engaged, you likely possess the resilience needed for PR. Communications agencies or corporate PR positions provide an environment to demonstrate adept time management and multitasking skills.
Conversely, if your previous role was slow-paced, the PR industry can offer a dynamic setting for growth. In some industries, it's easy to fall into a routine that doesn't push your boundaries—PR is the antithesis of this. This career path could be the perfect fit if you're seeking a daily challenge that keeps you honing your skills.
If you possess transferable skills, can confidently adapt to new situations, and are looking for a dynamic new career path, you’ll have everything you need to get started on a successful transition to PR.
Abigail Allen is Assistant Account Coordinator at Sage Communications.