Stories by jhudson

The difference between mediocre social media campaigns and great campaigns can be a matter of simple fine-tuning. PR pros must learn to read and understand social media metrics and use those metrics to find the tweaks that will make their social media campaigns take off.

In the midst of a growing controversy, Mitt Romney’s new energy plan was timed to get the GOP message back on track.

In the midst of a growing controversy, Mitt Romney’s new energy plan was timed to get the GOP message back on track.

The company plans to roll out changes over the next few months which will give users a simpler experience.

The company plans to roll out changes over the next few months which will give users a simpler experience.

The keynote speaker for PR News’ Oct. 2 Social Media Measurement Conference explains his passion for social media and the inspiration for his latest book.

The keynote speaker for PR News’ Oct. 2 Social Media Measurement Conference explains his passion for social media and the inspiration for his latest book.

After MLB player Melky Cabrera was suspended for PEDs, news came out that he’d created a fake Web site to try and defuse the situation. Bad move? You bet.

After MLB player Melky Cabrera was suspended for PEDs, news came out that he’d created a fake Web site to try and defuse the situation. Bad move? You bet.

The latest update from the photo-based social network, "photo map" will allow users to share where their pictures were taken.