Stories by jhudson

More and more PR pros are communicating via social media. Frank Strong, a speaker at PR News’ upcoming Social Media Measurement Conference, says you’ll get out of it what you put in.

The long nightmare that has been haunting sports fans for the past six months is finally over. Football is back. With the Dallas Cowboys opening the season with a win over the New York Giants  on Wednesday, Sept. 5, there will be plenty of story lines…

Having been outspent by the Republicans the last few months, President Obama went to social networking newbie Reddit.com to spread his message…virtually for free.

Having been outspent by the Republicans the last few months, President Obama went to social networking newbie Reddit.com to spread his message…virtually for free.

Yes, an organization can withstand a PR hit when a crisis happens. Just ask the people at LiveStrong. Since 1997, LiveStrong has been working to improve the lives of those affected by cancer and has become the largest athlete charity in the world. In t…

As 1,700 vacationers have been exposed to a health risk, the national park hopes to not only eliminate the concerns of visitors, but tame the PR hit as well.

As 1,700 vacationers have been exposed to a health risk, the national park hopes to not only eliminate the concerns of visitors, but tame the PR hit as well.

Backpacks? Check. Computers? Check. Clothes? Check. Smart brands are using back-to-school time to give back to the community.

Backpacks? Check. Computers? Check. Clothes? Check. Smart brands are using back-to-school time to give back to the community.

The difference between mediocre social media campaigns and great campaigns can be a matter of simple fine-tuning. PR pros must learn to read and understand social media metrics and use those metrics to find the tweaks that will make their social media campaigns take off.