Stories by John Guilfoil

Fuzzy man walking on hanging bridge vanishing in fog.

Why Owning Your Media is Critical in an Age of Uncertainty

April 5th, 2023 by

With so much uncertainty surrounding Elon Musk’s Twitter and in light of new API restrictions, our author points out the importance of a website-first strategy and explains why relying too heavily on the social media giants can have disastrous effects.

Grading Memphis PD’s Communication: Better Than Some, But Not Perfect

February 2nd, 2023 by

The beating death of Tyre Nichols exposes many things, including the Memphis Police’s PR work, especially its press release and police report. PR pro John Guilfoil, who works with police departments, grades the Memphis PD’s communication so far.

Boston Bruins’ PR Lesson: Pulling a Fast One Isn’t Easy

November 7th, 2022 by

The Boston Bruins created a PR mess Nov. 4 when they attempted to pull a fast one on the public. Tell the whole truth is the PR lesson here.

Travis Scott performing at a concert with bright lights

Police Response to Astroworld Tragedy Shows Importance of Timing, Risk Management

November 8th, 2021 by

The Astroworld Tragedy is gut-wrenching. A source told The New York Times that Houston Police Chief Troy Finner shared concerns about crowd control directly with performer Travis Scott in a visit right before the show. Municipal PR veteran John Guilfoil shares some PR learnings so far.