Stories by PRNEWS Team

The Communicator’s Funnel

January 7th, 2020 by

The framework for measuring PR’s impact on the bottom line. According to the Gartner Annual CMO Spend Survey 2019-2020, 76% of marketing leaders use data and analytics to drive key decisions. Why should PR be… Continued

PR Crisis Preparedness Survey: Responding to Crises in the Digital Age

May 3rd, 2019 by

Crisis is inevitable. Some 80 percent of crisis teams were mobilized in the past two years, a Deloitte report says. Yet some companies refuse to prepare for crises, or do so inadequately. To gauge attitudes… Continued

The Influencer Report: Survey Findings, Trends, and Forecasts

March 1st, 2019 by

Everyone’s talking about influencer marketing, but what’s the best way to use it? What should you avoid? Is it right for your brand? PR News and Meltwater conducted a survey to gauge the importance of… Continued