Stories by Chris Seymour

In order to bring more attention to its brand, Fresh Step litter, with the help of Purple Door Communications, opted to reinvent the cat video genre by creating the Catdance Film Festival which, in addition to holding a live event in Park City, UT, debuted 12 films online once a week for three months and received more than 2 million video views during the campaign.

Intuit’s “Speedboats and Battleships” set out to increase employees’ awareness of Intuit’s competition, get a better understanding of Intuit’s own products and do it all while having some fun; ultimately, the game was a success, as 4,337 employees participated (more than half of Intuit’s population) including more than a dozen senior leaders and the CEO.