Stories by Brian Greene


Hillary Clinton’s Video Message: It’s About You, Not Me

April 13th, 2015 by

The messaging strategy laid out by Clinton’s campaign announcement video is one other brands and organizations prone to criticism can take to heart: Take the focus off of you and put it on those you are trying to reach.

Why the New ‘Quote Tweet’ Will Make Twitter More Conversational

April 7th, 2015 by

The updated “quote tweet” feature will offer users a way to get around Twitter’s character limit and share their thoughts in a visually appealing way while providing the context of the original tweet they’re replying to.

#WordsBracket Tournament Winner: ‘Thought Leader’ Voted Most Overused PR Phrase

April 6th, 2015 by

In the spirit of the NCAA men’s basketball tournament, PR News hosted its own version of March Madness with its Most Overused PR Words & Phrases Tournament.

10 Tips for Harnessing the Power of Snapchat

April 6th, 2015 by

Is Snapchat right for your brand or organization? Do you have the time and expertise needed to devote to the platform? To help you harness the power of Snapchat, let’s take a look at 10 tips from Maureen McCarty, associate director of digital media at the Human Rights Campaign.

Facebook’s Riff Could Be Your Brand’s Viral Video Factory

April 2nd, 2015 by

Riff, Facebook’s new collaborative video-making app, could be the solution for brand communicators looking to create a viral sensation.

5 Tips for Writing Remarkable Blog Posts

March 31st, 2015 by

Whether you’re new to blogging, new to your company or are just refreshing your current strategy, building a dedicated readership and an online library of great content takes time and effort. Of course, the actual writing is where most of the work takes place, and it’s also where people tend to struggle most.

4 Things Brands Should Know About #BoycottIndiana

March 30th, 2015 by

Before you decide how—or if—your brand will communicate regarding Indiana’s Religious Freedom Restoration Act, here are 4 things you should consider.

Germanwings Crash Story Worsens for Lufthansa

March 26th, 2015 by

How do professional communicators prepare for the impossible-to-foresee developments in the aftermath of a catastrophic, tragic event?

How Facebook’s News Hosting Deal Could Impact PR

March 24th, 2015 by

If and when Facebook’s reported deals to host content from major publishers such as The New York Times and National Geographic take full form, mere Facebook fluency isn’t going to cut it for anyone with a future in media relations. Expert-level status is going to be required.

9 Visual Storytelling Tips for Social Media

March 23rd, 2015 by

Potential customers are looking for content that can tell a story that encourages, engages or enlightens them. What visual content will you post next to entice and entertain your followers?