Amanda Junker is the digital director of Shape magazine at American Media Inc. She's an editor with experience in social media strategy, audience development and digital product management for major lifestyle brands including Shape, Men's Health and Prevention. In her current role, she directs the editorial programming for Shape.com's daily publishing operations, manages brand partnerships and content distribution and is responsible for the brand's SEO and social media strategies.
In the past 18 months Amanda has been at Shape, she has helped grow monthly unique visits 128% to 4.1 million and pageviews over 200% to nearly 48 million, establishing the site as a respected leader in its competitive set. Shape's social media reach and engagement have also increased substantially across all platforms, with its Pinterest footprint growing from less than 10,000 followers in January 2012 to more than 220K today.
Previously, Amanda worked at Rodale, where she was the founding editor of Fitbie, a diet and fitness site launched in partnership with MSN. She also has experience managing video programming, cross-platform sponsorship integrations, and newsletter campaigns. Amanda loves working in the health & fitness space and has a passion for creating content that's unique, shareable, enlightening and entertaining.