March 1, 2010

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As we begin to climb out of the economic chasm we’ve experienced since 2007, a fundamental change in thinking is sweeping through the business world: The concept that profits are not enough to keep organizations at the top of their industries has taken root.

With trust in business at a low ebb, many organizations have realized that goodwill toward stakeholders and their communities is a concept whose time has come—it’s crucial in rebuilding trust and lifting reputations. Indeed, corporate social responsibility is coming to the forefront, as witnessed by the millions of dollars in corporate donations for earthquake relief in Haiti.

As you’ll see in the winners profiles below, CSR initiatives cast a much wider net than disaster relief. From their own backyards to places in need across the globe, organizations and businesses are committing valuable time and money to help improve peoples’ lives and strengthen their bonds with communities. The programs you read about here—and the people behind them—are leading the way in CSR initiatives and communications.

We congratulate all the PR News CSR Award winners and honorable mentions, who were honored during a luncheon held at the National Press Club in Washington, D.C., on Feb. 24.