women cheering at a table at the 2025 PRNEWS Top Women in PR Awards

From rising stars making bold strides early in their careers, to visionary leaders and trailblazers reshaping the future of the PR industry, this year’s honorees exemplify excellence, leadership and resilience.

Double exposure of graph and rows of coins for finance and business concept

Semafor reported that consumers’ reliance on AI for news has created more value for PR pros. The reason? Large language model AI systems value journalism above many other sources—and guess who provides journalists many of their stories, data, and sources?