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Using words designed to boost emotional engagement, marketers shun visual storytelling techniques and Robert Gray takes charge at PR Newswire.

Move over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service.

As Instagram’s numbers have grown, so, too, has the presence of brands looking to connect with consumers on the photo-sharing platform. Appreciating the value of Instagram’s user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder.

Your organization has just been hit with a cyber security breach. Now, it needs to focus on the steps necessary to rebuild, redirecting company focus and becoming more effective at dealing with these types of issues.

Facebook’s photo-sharing app has a uniquely engaged audience who share, like and follow ravenously—as long as you put out content that moves them.

Regardless of how powerful social is for getting the word out, if this is all you’re doing with it then you haven’t even scratched the surface yet.

Measuring for PR pros doesn’t need to be complicated or bleak. In fact, solid measurement work can amplify the role PR plays in a company by being visual and engaging.

As the GOP prepares to hold its first presidential debate in Cleveland Thursday night, many PR pros are probably asking: How would I advise the 10 White House wannabes participating in the debate? Civilians most likely will watch the debate to see, for example, if Republican frontrunner Donald Trump sticks his foot firmly in his […]

As the GOP prepares to hold its first presidential debate in Cleveland Thursday night, many PR pros are probably asking: How would I advise the 10 White House wannabes participating in the debate? Civilians most likely will watch the debate to see, for example, if Republican frontrunner Donald Trump sticks his foot firmly in his […]

Your company’s blog is live. You’re drafting content for social media networks on a regular basis. You’ve recently sent out a press release announcing your latest company milestone. But are you optimizing all this amazing content for all it’s worth?