Archive:

In today’s social age, potential clients are making business choices based on the quality and visibility of your brand’s thought leadership before they engage with you.

Writing The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder?

The voices of Amazon’s top executives—including Jeff Bezos, Amazon’s founder and chief executive—were equivocally missing from the New York Times’ narrative.

There is no single greater value to a company than having people talk about it. If you’ve pondered the reasons why you might need a PR firm, here are five good reasons why you definitely do.

Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?

Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.

Since digital and social media are continuing to be a large part of the PR professional’s daily duties, we asked several communications professionals to provide insight about best practices for assembling a digital team.

Email is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.

Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.

Nebo Agency and its partners set out to alter the perception of Atlanta to reflect the cultural, technological and financial powerhouse that it is.