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From purchased tools to innate personality traits, here are the things every social media manager needs in his or her arsenal to conquer the ever-evolving social landscape.

Search the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How dare they revert to PR! Why is it still newsworthy when PR is called to the rescue or joins a […]

Search the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How dare they revert to PR! Why is it still newsworthy when PR is called to the rescue or joins a […]

Let’s take some time to consider a few of the more common grammatical mistakes that can seep into your writing.

PR is considered one of the most stressful jobs one can get. Here are some tips on how to stay happy on the job – even during the most stressful times.

Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.

Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business.

Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.

The press release is far from dead. Yet some elements of writing an effective release have changed.

Sandwiching an Apology: Many in PR were marveling at the speed of Subway’s reaction to the upsetting story of its former legendary pitchman, Jared Fogle , who is expected to plead guilty to child pornography