Archive:

Before throwing yourself headlong into a race to year’s end, commit to finding a few ways to keep a bit of that summer-like mindset in the mix.

Competing with the ratings-first and click-bait mentality of on-air and online news outlets can be a lesson in futility for PR pros tasked with telling their organizations’ stories.

The secret to building an effective PR team could be to steer clear of PR.

Despite Purple Purse’s previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need.

We all fall into habits on social media networks that by their very nature preclude us from finding new and better ways of using them. Lucky for us that Salesforce created this handy infographic illustrating little-known features of Facebook, Twitter, LinkedIn and, yes, Google+.

Bright House Network’s Brian Weber, a presenter at PR News’ upcoming Social Media Summit in New York, shows you how to excel at connecting with important influencers in your market.

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.

As we know, without the proper context and narrative, numbers can lie. In addition, some things PR people do are difficult or perhaps impossible to measure in a standard way.

Content marketing is important. You may want to slam your head against your desk when someone uses it in a sentence these days, but PR and marketing pros are using it for a reason.

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.