Archive:

Human Rights Campaign’s Maureen McCarty, who will be discussing millennial content consumption trends at PR News’ Social Media Summit in New York on Oct. 5, shares some insights into her efforts to communicated with this key demo.

Good communicators know the rules of what and what not to do on Twitter. But let’s assume a bad tweet has escaped out into the world. How do you recover?

To ease your burden when beginning to plan multi-platform audience campaigns, we asked Jennifer Brain-Mennes how she begins thinking about multi-platform audience campaigns, what is the toughest hurdle and how Post’s campaigns are measured.

Here’s a snapshot of new tools that are changing the PR industry, and have the potential of upping your performance.

There’s no denying the three pillars of social media metrics: engagement, reach and conversions. Prioritizing and classifying them, however, is no small task.

Making up a plan when a crisis hits will leave you several steps behind as it escalates. Here is how a crisis PR team should be structured to be ready in minutes.

Here are some tips on how to sift through the social media data you have received and make your measurement efforts productive.

Subway said the move is part of an attempt to broadly revitalize the brand following an unusually slow year for the chain and unrelated to Jared Fogle’s legal problems.

We asked PR thought leaders how they would counsel Subway during the next 3-5 months.

Blurry Eyes: The PR community is awaiting the fallout from a federal judge’s decision last week that narrows how TV coverage can be downloaded and shared.