Archive: February 2015

Much has been written about the importance of eliminating jargon and buzzwords. Yet we continue to have a difficult time weaning ourselves from jargon and corporatespeak.

Not every campaign needs a paid/earned/owned media strategy, of course, but most every marketing effort needs an immersive component that will make the respective audience feel vested in the brand.

The focus for many social media programs over the last few years has been about “Reach” (e.g. followers, likes and subscribers) and “Engagement” (e.g. shares, retweets, comments). What hasn’t been as easy is proving that a social media program is working.

From a PR perspective, NBC seemed to flub things from the get-go, allowing Williams to tell the public that he was punishing himself.

Jamie DePeau, CMO of Lincoln Financial Group, in partnership with colleagues, has played a significant role in helping to dismantle the company’s silos.

“The principle that has guided me over my career is a belief in developing meaningful relationships.”

The right technology coupled with an informed approach can help craft a surefire PR strategy without a lot of time, effort and money.

For anyone who followed trends in digital media professionally—journalists, PR pros and marketers alike—the death of David Carr is a huge loss.

What day of the week is best to send out a release? Should it be customized for each reporter? When is there the least amount of competition for a journalist’s attention? To get a quantitative understanding of press releases and how they work, pr.co compiled 50,000 press releases and put what they learned into this informative infographic.

Anthem has done relatively well with its crisis response after it suffered the largest healthcare data breach to date. But only time will tell if it will fully recover. We can learn some valuable PR lessons from Anthem’s crisis communications approach following the attack.