Today’s communicators follow trends that lend themselves to stories about their brand or organization. Getting the media to bite is another matter, however. To increase your chance of landing a story with a reporter or editor is to think like one.
Archive: February 2015
Feel Me, Touch Me, Read Me: Print Remains Valuable
February 2nd, 2015 by PRNEWSJCPenney’s decision to revive its print catalog is a stark reminder to PR pros that—despite the digital lurch throughout most business sectors—print remains a viable marketing tool.
Trust But Verify: Ensuring Strong Partnerships
February 2nd, 2015 by Karen ClyneHaving a thorough understanding of an agency’s capabilities, approach, and methodology contributes to how expectations are set from the start. It’s critical to deliver on your promises and be direct if you think something won’t work as planned.
A ‘Firm and Fast’ Rule
February 2nd, 2015 by PRNEWS“The biggest risk I took in my career is also the first risk I took in my PR career: starting MWW. Prior to that, I had never worked at a PR agency. In fact, I had never stepped foot into one.”
A New (and More Cohesive) Identity
February 2nd, 2015 by PRNEWSLisa Joy Rosner, CMO of Neustar, doesn’t mince words when describing the state of PR at the company when she took charge in May 2014.
Melding Social Media With Crisis Management
February 2nd, 2015 by PRNEWSA quartet of communicators chime on how social media is altering crisis management.
Speak Up
February 2nd, 2015 by PRNEWSIn a digital age, spontaneity rules. Social messages that are unscripted and on the fly help to humanize the brand. But messages that seem overly packaged are about as popular as the measles. It’s a different situation when giving a speech (or commenting) on behalf of the brand.