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Providing tips on how best build that social persona is useful, but sometimes it’s more valuable (and interesting) to talk about things you absolutely should never do.

Here is a case study of how a company handled a crisis by putting customers first and empowering them with information via several channels of communication.

CVS Caremark’s recent decision to stop selling tobacco products is a great example of how brands can use communications to build awareness of their CSR efforts.

A new study shows that, for Millennials, user-generated content (UGC) is 20% more influential when it comes to purchasing and 35% more memorable than other types of media.

With the increasing importance of proving your value to your organization, it’s a challenge to visually display your measurement findings in a way that your audience will understand.

Hardly a day goes by without a big acquisition of a hot startup in the digital media world, and, most of the time, those acquisitions have a pretty significant potential or actual impact on how people communicate.

PR News celebrated the winners and honorable mentions of its 2014 CSR Awards on Apr. 7, 2014. Also recognized were this year’s CSR A-List and the latest inductees to the CSR Hall of Fame.

The CSR Hall of Fame honors organizations that have not just made an impact over the past several years but that have launched model CSR programs that will be referred to for years to come.… Continued

RF|Binder recognizes the importance of incorporating corporate social responsibility into every aspect of a company through fully integrated CSR strategies. Their philosophy is that companies are held accountable not only by their shareholders and investors,… Continued

Havas PR donated more than $1.3 million in 2013, including $200,000 in cash for charities and the balance in time at a $200-per-hour blended rate. That sweat investment has brought a return of many millions… Continued