Archive:

Since Ed Ney, former U.S. ambassador and past chairman of Y&R, passed away earlier this month, many wonderful stories have been shared among those who worked with Ed. These are all instructive and worth seeking out—he was an incredibly influential man to those of us who knew and loved him.

You know how athletes celebrate by jumping in the air and banging into each other? Or develop ritual dances and other showboat-y gestures? This is especially true in football. I noticed in the Seahawks-49ers game a week ago how when the Seahawks scored, they eschewed the dances. They just shook hands. I thought that was […]

The real work starts for communications professionals before the event, planning acceptance speeches and organizing press conferences.

In all the day-to-day madness of serving clients and shaping content, don’t forget that you have a bottom line that must be met if you want to stay in business.

Courtney Love made history Wednesday as the first person to go to trial to defend herself against charges of libel on social media—an act known as “Twibel.”

The ability to monetize your social media channels is arguably one of the biggest challenges facing communicators and PR professionals. Sometimes it may feel akin to rolling a peanut up a hill. But correlating your social platforms to the top and bottom lines is not beyond the realm of possibility. It just takes a different mindset.

If your agency is considering a strategic partnership or merger, there are three essential factors you need in order to forge a successful alliance.

The New York Times’ list of its most visited content of 2013 holds a couple key lessons for communicators.

This week, LinkedIn added a “volunteer marketplace” where users can search for philanthropic opportunities in their communities.

Super Bowl XLVIII is now set, with the Denver Broncos pitted against the Seattle Seahawks. But brand managers and PR pros have been scrambling for weeks if not months to come up with the most effective way(s) to align their message with the big game. Indeed, throughout the next 10 days or so, expect to […]